Reebok to Pay $25M over Toning Claims
Do those toning shoes actually work? I’m skeptical but Reebok will have to pay $25 million to the Federal Trade Commission in order to settle charges that it made deceptive claims in its ads. It turns out that their shoes may not actually strengthen your legs and buttocks when you wear them! It doesn’t really come as a surprise to me but then again, when it comes to exercise, the easy stuff never works.
That said, do the people wearing them see benefits? Probably, but not the magical effects they claim (and can’t prove). The unfortunate part in all this is that Reebok is being punished because they made specific claims (28% more strength and tone in the buttock, 11% in hamstring and calf muscles). Had they gone the generic “helps tone” route, they probably would’ve escaped unscathed!
